Website Management & Strategy

About the Workshop: 

Learn how to optimize your existing website… or simply build a new one! From choosing a domain name and the right platform, to content, security, and search engine optimization, this seminar provides a series of steps and action items necessary to build, manage, and maintain a website.

This seminar is designed to help organizations understand how their website works and how to use it more effectively. This session incorporates a checklist to consider when building a new website or evaluating your current website. Participants will be introduced to Weebly, a simple, user-friendly platform that anyone can use to build effective web pages.

Learning Objectives:

• Define specific goals of your organization’s website(s)
• Ensure that branding and aesthetics match your organization’s other marketing materials
• Review and refine the website content (copy, images, & video)
• Develop a plan for Search Engine Optimization (SEO)
• Connect Google Analytics to your website

Presented by Scott Mathias, Mathias Marketing